Assuming that you provide an excellent service, and that you have a good product range and that your pricing structure is competitive, then the clincher with new clients is that they want to buy into YOU.
April 19, 2010
Tweet Prior to the Easter break, Rob and I spent two days working with the teachers at the Bowland High School, just beyond Clitheroe, in the Ribble Valley. It was a pleasure and a privilege to be there. It’s when you spend some time in any establishment – a school or a place of work – [...]
March 15, 2010
Tweet The media is a beast which never sleeps! We now live in an age of 24/7 news and information, with headlines on the hour every hour. Radio runs from local stations through to the mighty networks. The BBC and ITV provide regional television services in addition to their network news and current affairs programmes. Then there is [...]
March 10, 2010
Tweet I keep saying this – the world of media is fast-changing. Newspapers, magazines and broadcasting are all being shaken up by the impact of digital technology. Local and regional newspapers have been hit hard by a double whammy – the internet and the advertising downturn. There are plenty of examples of newspapers that we used to [...]
March 8, 2010
Tweet One comment I hear made far too often is “Well, it’s all the fault of the media – all they want is the bad news. Why don’t they give us good news for a change.” Not only does such a comment make my blood boil, it simply isn’t true. Of course the media has to carry the [...]
February 26, 2010
Yes, after many years of using Sony DV Cam equipment, Optu has switched to the new 'tapeless' Sony High Definition EX cameras for all our film production and media-training work.
February 26, 2010
Tweet “What exactly IS media training?” A question I’m asked on a regular basis, often followed quickly with “…but why on earth do I need it?” Effective media training, if delivered by people with proven track records at the highest levels of the media world, can equip you with the skills to ensure you are never [...]
February 19, 2010
Tweet “Why do Olympians need media training?” An obvious question maybe, but one we’re always being asked. It’s a question sometimes posed by the athletes themselves when they are put forward for media training by their management teams. Quite simply, it’s because without the media, an athlete’s earning potential cannot be fully realised. Being the fastest man [...]
February 19, 2010
Tweet This month both the Rossendale Free Press and the Rossendale Independent published several pages about Optu and our links with gold medal winning athletes. (I wonder if the fastest man on the planet knows his face is in the front cover of our local paper?) Anyway, a couple of great articles and we would like [...]
February 17, 2010
Tweet Optu is delighted that it is again working with 4NW, the North West’s Regional Leaders Board, for its annual conference in July. Steve Ireland will Chair the conference which will highlight the progress being made in key areas such as transport, sustainable development and housing which affect the quality of life for all of us [...]
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June 1, 2010
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